Setting up an internet website - a process in five stages
/ Listen, organise the information, create the website, put it on line, analyse the impact
The first stage in the process of setting up a website is listening to you: by taking the time to talk about it, we come to understand your environment and propose a solution tailored to your needs, one that suits you graphically and does the job for you.
We then help you to organise the content of your future website. To be relevant, it must follow the four following rules. It should :
- - be written to focus on essentials
- - tell the visitor something he didn't already know
- - evolve over time as activities progress, thus stimulating retention among visitors
- - contain the pertinent keywords for your area of activity, the ones which if they match surfers' search criteria will lead them to your website.
Then comes the creative development of the website itself, often involving a lot of back and forth, leading up to the presentation of the graphic layout of the website. Once accepted, it is handed over to our IT specialists for programming.
A few days of testing are necessary to check that the website is displayed in exactly the same way by the
main browsers (PC and Mac). When all is ready, we present
the website to you, operating on our servers, and we help you to get used to using the solutions that may have been developed.
After final approval, the website goes live on our main
hosting partner's servers.
Once the website is on line, we handle content updates ("shop window" websites) or you do it yourself using our content management solutions ("dynamic" websites).
While it may sometimes be difficult to measure the effectiveness of TV or print advertising, statistical tools exist for
properly measuring the impact
of your website.
We can evaluate the relevance of your website content by analysing which pages are most often visited, by tracking surfers'
routing and/or by finding out which keywords actually led to your website.
And finally, since Google is the most widely used search engine, we can show you how to improve your ranking.
Take the time to meet us and talk about it.
